WHY FLAVORS FAIL & HOW TO FIX IT
Flavoring a product is critical and difficult
Flavoring your product correctly is one of the most important considerations you have.
THE RECIPE FOR SUCCESS
You can not afford to market a product
with a flavor that doesn't perform
Taste is one of our strongest senses
If customers don't love your flavor, they're going to reject your product.
Flavor fillers dilute margins and taste
When you source flavors with fillers needlessly you run the risk of not only eroding margins but also diluting the taste of your product.
Time to market is pivotal
The longer it takes to create your flavors, the more time your competition has to gain market share.
You need a
When it comes to creating a winning product, you need a winning flavor
You need to follow a recipe for success that lets you:
- Develop new products that win with
- Steal market share from competitors
- Increase profit margins to drive growth
The Flavoring Checklist for Plant-Based Foods
Get instant plant-based flavoring recommendations based on your answers.
LET'S FACE IT
The flavor industry is flawed
If you’ve done anything with the flavor industry, you’ve probably
experienced situations like…
Many companies use flavor fillers, causing you to buy more and more when you actually get less of the flavor you want.
The industry is known for having a short-term focus, meaning you may end up paying more in the long-term, further cutting your margins.
Many flavoring companies assign you flavor generalists who develop meat & savory flavor profiles that don't offer unique and nuanced notes.
FLAVORS WORTH REMEMBERING
Flavor is core to your product's identity and success
What you really need are…
- Concentrated flavors. No fillers.
- A flavoring partner with a long-term joint profit strategy.
- Flavor specialists who know exactly what your consumers crave.
HUNGRY FOR MORE?
How to flavor a product the right way
Tens of thousands of consumer products launch every year, only for 90% to fail. But, if you follow the right strategy upfront, the odds shift to your favor.